Kyrrðarvatnið upp á Holtshyrnu

In today’s fast-paced world, our smartphones have become our lifelines, connecting us to work, entertainment, and each other 24/7. While the convenience is undeniable, the cost to our well-being can be steep. At Getaway, we believe in the power of disconnecting to reconnect—with nature, with others, and with ourselves. Nestled in the serenity of tiny cabins in the wilderness, free from the clutches of WiFi, we offer an escape to redefine your relationship with your technology.

The Cost of Constant Connectivity

Before diving into strategies for a healthier relationship with your device, it’s crucial to understand the toll that excessive screen time can take on our health. Studies have shown that prolonged exposure to screens can lead to disrupted sleep patterns, increased stress and anxiety levels, and even depression. The blue light emitted by screens interferes with our natural sleep-wake cycle, while the constant stream of notifications keeps our minds in a perpetual state of alertness. Moreover, the endless comparison and FOMO (fear of missing out) triggered by social media can erode self-esteem and happiness.

Crafting a New Dynamic

Create a Cellphone Lockbox

One effective strategy to mitigate these effects is to create a cellphone lockbox like those in our cabins. By physically placing your phone in a box during certain hours, you’re taking a proactive step towards reclaiming your time and attention. This simple act can help you resist the temptation to check your device impulsively, fostering more meaningful interactions and engagement with the world around you.

Try Screen Time Tracking and App Blocking

Apps like Opal or using your phone’s built-in settings can be a game-changer in managing your digital consumption. These tools allow you to monitor how much time you’re spending on your device and set limits on specific apps or categories. By becoming more aware of your screen time habits, you can make informed decisions about where to draw the line, ensuring your phone use aligns with your personal well-being goals.

Establish “Do Not Disturb” Routines

Implementing a “Do Not Disturb” shortcut for certain times of the day, especially during the hours leading up to bedtime, can significantly improve your sleep quality and overall mood. Likewise, setting strict time limits on screen time encourages you to engage in more fulfilling activities, ensuring that your digital life doesn’t overshadow your real one.

Keep Your Phone Out of the Bedroom

Leaving your phone in another room while you sleep can drastically improve your sleep quality. Moreover, resisting the urge to check your phone for the first hour after waking sets a positive tone for the day, allowing you to start your morning with intention and presence.

Switch to Grayscale

Turning your phone’s display to grayscale can reduce its dopamine-boosting appeal, making it less enticing to pick up and scroll through. This simple change can significantly decrease the time spent on your device, making room for more enriching activities.

Reinvest in Analog Hobbies

Rediscover the joy of hobbies from your pre-screen days—whether it’s assembling puzzles, playing board games, or engaging in creative activities like knitting or drawing. These activities not only provide a break from screens but also improve cognitive function and reduce stress.

At Getaway, we understand the importance of disconnecting to reconnect. By following these suggestions, you can start to redefine your relationship with your phone, creating more space for what truly matters. Embrace the opportunity to disconnect from digital distractions and reconnect with the natural world, your loved ones, and yourself. Join us in the wilderness, where the only connection you’ll need is with the beauty of nature and the depth of your thoughts. Rediscover life beyond the screen, one getaway at a time.

Discover the Impact of Less Screen Time at Getaway

Escape to Getaway to truly understand the transformative power of less screen time. Immersed in nature, without the constant buzz of WiFi, our tiny cabins offer the perfect setting to unplug and explore a life beyond the screen. As you watch the sunrise without the urge to capture it for social media, or find yourself lost in the simple joy of a book or the warmth of a fireside chat, you’ll begin to appreciate the profound impact that stepping away from digital distractions can have on your well-being.

Inspired to get less screen time a try? Carve out some time on March 1, 2024 to celebrate National Day of Unplugging by leaving your phone at home and enjoying a day of disconnection.

Social Platform for recurring & loyal customers

Þekktasta ljósmyndin af dal sem engin veit hvar er

In today’s fast-paced world, our smartphones have become our lifelines, connecting us to work, entertainment, and each other 24/7. While the convenience is undeniable, the cost to our well-being can be steep. At Getaway, we believe in the power of disconnecting to reconnect—with nature, with others, and with ourselves. Nestled in the serenity of tiny cabins in the wilderness, free from the clutches of WiFi, we offer an escape to redefine your relationship with your technology.

The Cost of Constant Connectivity

Before diving into strategies for a healthier relationship with your device, it’s crucial to understand the toll that excessive screen time can take on our health. Studies have shown that prolonged exposure to screens can lead to disrupted sleep patterns, increased stress and anxiety levels, and even depression. The blue light emitted by screens interferes with our natural sleep-wake cycle, while the constant stream of notifications keeps our minds in a perpetual state of alertness. Moreover, the endless comparison and FOMO (fear of missing out) triggered by social media can erode self-esteem and happiness.

Crafting a New Dynamic

Create a Cellphone Lockbox

One effective strategy to mitigate these effects is to create a cellphone lockbox like those in our cabins. By physically placing your phone in a box during certain hours, you’re taking a proactive step towards reclaiming your time and attention. This simple act can help you resist the temptation to check your device impulsively, fostering more meaningful interactions and engagement with the world around you.

Try Screen Time Tracking and App Blocking

Apps like Opal or using your phone’s built-in settings can be a game-changer in managing your digital consumption. These tools allow you to monitor how much time you’re spending on your device and set limits on specific apps or categories. By becoming more aware of your screen time habits, you can make informed decisions about where to draw the line, ensuring your phone use aligns with your personal well-being goals.

Establish “Do Not Disturb” Routines

Implementing a “Do Not Disturb” shortcut for certain times of the day, especially during the hours leading up to bedtime, can significantly improve your sleep quality and overall mood. Likewise, setting strict time limits on screen time encourages you to engage in more fulfilling activities, ensuring that your digital life doesn’t overshadow your real one.

Keep Your Phone Out of the Bedroom

Leaving your phone in another room while you sleep can drastically improve your sleep quality. Moreover, resisting the urge to check your phone for the first hour after waking sets a positive tone for the day, allowing you to start your morning with intention and presence.

Switch to Grayscale

Turning your phone’s display to grayscale can reduce its dopamine-boosting appeal, making it less enticing to pick up and scroll through. This simple change can significantly decrease the time spent on your device, making room for more enriching activities.

Reinvest in Analog Hobbies

Rediscover the joy of hobbies from your pre-screen days—whether it’s assembling puzzles, playing board games, or engaging in creative activities like knitting or drawing. These activities not only provide a break from screens but also improve cognitive function and reduce stress.

At Getaway, we understand the importance of disconnecting to reconnect. By following these suggestions, you can start to redefine your relationship with your phone, creating more space for what truly matters. Embrace the opportunity to disconnect from digital distractions and reconnect with the natural world, your loved ones, and yourself. Join us in the wilderness, where the only connection you’ll need is with the beauty of nature and the depth of your thoughts. Rediscover life beyond the screen, one getaway at a time.

Discover the Impact of Less Screen Time at Getaway

Escape to Getaway to truly understand the transformative power of less screen time. Immersed in nature, without the constant buzz of WiFi, our tiny cabins offer the perfect setting to unplug and explore a life beyond the screen. As you watch the sunrise without the urge to capture it for social media, or find yourself lost in the simple joy of a book or the warmth of a fireside chat, you’ll begin to appreciate the profound impact that stepping away from digital distractions can have on your well-being.

Inspired to get less screen time a try? Carve out some time on March 1, 2024 to celebrate National Day of Unplugging by leaving your phone at home and enjoying a day of disconnection.

Social Platform for recurring & loyal customers

Redefining Your Relationship With Phones

In today’s fast-paced world, our smartphones have become our lifelines, connecting us to work, entertainment, and each other 24/7. While the convenience is undeniable, the cost to our well-being can be steep. At Getaway, we believe in the power of disconnecting to reconnect—with nature, with others, and with ourselves. Nestled in the serenity of tiny cabins in the wilderness, free from the clutches of WiFi, we offer an escape to redefine your relationship with your technology.

The Cost of Constant Connectivity

Before diving into strategies for a healthier relationship with your device, it’s crucial to understand the toll that excessive screen time can take on our health. Studies have shown that prolonged exposure to screens can lead to disrupted sleep patterns, increased stress and anxiety levels, and even depression. The blue light emitted by screens interferes with our natural sleep-wake cycle, while the constant stream of notifications keeps our minds in a perpetual state of alertness. Moreover, the endless comparison and FOMO (fear of missing out) triggered by social media can erode self-esteem and happiness.

Crafting a New Dynamic

Create a Cellphone Lockbox

One effective strategy to mitigate these effects is to create a cellphone lockbox like those in our cabins. By physically placing your phone in a box during certain hours, you’re taking a proactive step towards reclaiming your time and attention. This simple act can help you resist the temptation to check your device impulsively, fostering more meaningful interactions and engagement with the world around you.

Try Screen Time Tracking and App Blocking

Apps like Opal or using your phone’s built-in settings can be a game-changer in managing your digital consumption. These tools allow you to monitor how much time you’re spending on your device and set limits on specific apps or categories. By becoming more aware of your screen time habits, you can make informed decisions about where to draw the line, ensuring your phone use aligns with your personal well-being goals.

Establish “Do Not Disturb” Routines

Implementing a “Do Not Disturb” shortcut for certain times of the day, especially during the hours leading up to bedtime, can significantly improve your sleep quality and overall mood. Likewise, setting strict time limits on screen time encourages you to engage in more fulfilling activities, ensuring that your digital life doesn’t overshadow your real one.

Keep Your Phone Out of the Bedroom

Leaving your phone in another room while you sleep can drastically improve your sleep quality. Moreover, resisting the urge to check your phone for the first hour after waking sets a positive tone for the day, allowing you to start your morning with intention and presence.

Switch to Grayscale

Turning your phone’s display to grayscale can reduce its dopamine-boosting appeal, making it less enticing to pick up and scroll through. This simple change can significantly decrease the time spent on your device, making room for more enriching activities.

Reinvest in Analog Hobbies

Rediscover the joy of hobbies from your pre-screen days—whether it’s assembling puzzles, playing board games, or engaging in creative activities like knitting or drawing. These activities not only provide a break from screens but also improve cognitive function and reduce stress.

At Getaway, we understand the importance of disconnecting to reconnect. By following these suggestions, you can start to redefine your relationship with your phone, creating more space for what truly matters. Embrace the opportunity to disconnect from digital distractions and reconnect with the natural world, your loved ones, and yourself. Join us in the wilderness, where the only connection you’ll need is with the beauty of nature and the depth of your thoughts. Rediscover life beyond the screen, one getaway at a time.

Discover the Impact of Less Screen Time at Getaway

Escape to Getaway to truly understand the transformative power of less screen time. Immersed in nature, without the constant buzz of WiFi, our tiny cabins offer the perfect setting to unplug and explore a life beyond the screen. As you watch the sunrise without the urge to capture it for social media, or find yourself lost in the simple joy of a book or the warmth of a fireside chat, you’ll begin to appreciate the profound impact that stepping away from digital distractions can have on your well-being.

Inspired to get less screen time a try? Carve out some time on March 1, 2024 to celebrate National Day of Unplugging by leaving your phone at home and enjoying a day of disconnection.

Social Platform for recurring & loyal customers

Funderbeam kynning

Airmango

Lead investor │ Equity offering │ Iceland

Please note this is only a lead investor fundraising prior to the main fundraising on Funderbeam. See terms. We have decided to have fixed terms so we can keep our focus on the important development and operation we are dealing with on daily basis.

Airmango - creating experiences that leave impact

Introduction

Airmango Group is a travel company in Iceland focusing on creating travel experiences that leave an impact. Headquartered in Reykjavik, it operates one of Iceland’s top 20 travel agencies, the world-famous glamping brand – The 5 million Star Hotel – and Iceland’s first Tesla car rental with 100% electric vehicles.

It’s best known for its 19-room glamping hotel (The 5 Million Star hotel) that is debt-free and built without any help from investors. On average, the investment to build a normal 19 room hotel in Iceland is around USD 4.5 mln. This gives a good taste of the type of opportunity we are working with here.

As shown in Newsweek last Future of Travel Awards

This has been possible due to its unique design, resulting in self-sustaining marketing and distribution – and our strategy of having no resellers (OTAs) that otherwise cut 20-30% from the total revenue in sales commission.

We have now redesigned the business model to disrupt the traditional value chain while still building on the base we know best and what makes us unique. In the pipeline, we now have four new brands of unique accommodation so we can fit our units in almost any location in the world. We’ve built up a web community platform to scale easier, and we are ready with a car rental operation to start creating new multi-day travel experiences with the help of Travel Architects.

However, we believe the existence of future travel companies will rely on finding ways to leave an impact. To do that, we are now seeking Euro 500k to 2.5 mln in equity to develop a new disruptive business model. We will use the funds raised on Funderbeam to develop our business opportunity and also find new investors who are interested in helping us build in their country by having access to land, expertise, or other potential resources we might need.

Problem

It is a well-known fact that we are facing a catastrophic climate change scenario if we do not find a way to reach “drawdown” – the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to decline steadily.

What needs to be done is also well-known. There are hundreds of potential solutions individuals and businesses can take to reach this stage quickly. Businesses’ existence in the future will depend on real action that actually has an impact. Individuals will increasingly select businesses that are working to help everyone move in this direction. Time is the most important variable.

However, we are seeing a lack of real action. Important goals set by monitoring organisations such as the United Nations are far from being reached. This is due to many things. Most importantly, people are “used to doing things as they are,” and there is a lack of capital to make the necessary investment to make the changes – these are the most common excuses.

So far, most of the “calls to action” have been based on the goodwill of the citizens. Simply telling people what they can do and hoping they will do it. However, it is not happening at the speed needed for material change that matters. Organisations have appealed to the moral sense of right and wrong as a way to change things. That’s great, and things are moving in the right direction – but not fast enough. An acceleration is needed based on a real incentivising structure.

This is the core of the problem identification that our business model will focus on. There is no incentivising system for the travel sector, and that is what we want to create.

Solution

Our focus for creating the missing incentivising system is a zero-commission strategy.

The zero-commission strategy means that every travel operator that the Travel Architects select for our multi-day travel experiences will not need to pay the usual 20-30% sales commission. This can be any accommodation type, activity operator, restaurant, or whatever the Travel Architect fits in to create the best travel experience.

This gives us the opportunity to build the first Green Acceleration Engine (GAE) in the travel sector. All these travel operators will be able to move up in ranking based on how well they improve their operations regarding climate change, sustainability, and biodiversity. We will be building up our own Green Acceleration Engine Optimisation guide to explain the potential opportunities.

The ranking algorithm we will develop will be based on verified and unverified information. We can source the verified information from data collected from platforms such as the Klappir Sustainability Platform and similar and unverified information direct from the travel operator that will only be validated by customer review. The verified information will help travel operators many times more in their ranking than unverified information.

To be able to do this disruption of the value chain (bæta hér yfirlitsmynd hvernig við breytum value chain), we need to get our revenue stream from two main sources that we will build up:

Unique Accommodation

We plan to build up more unique brands so we can fit one of our units into almost any type of location around the world. These brands will be developed from scratch in our lab, pre-fabs others have developed or re-purposed units so that they fit our connection with nature focus. These units will be 100% owned by Airmango but with a bonus system for local operators. 

Tesla Car rental

We need to have our own car rental to operate a multi-day travel experience and provide valuable zero commission business opportunities for other travel operators. This is the core behind our Green Acceleration Engine.

Today we own the first 100% electric vehicle rental in Iceland. Even though it is still a very small fleet, we have gained valuable experience operating it here in Iceland´s harsh winter conditions last year.

In the near future, Tesla’s up and coming development will fit well for a “vehicle-as-a-service” that is ideal for our operation. It means we will have the opportunity at later stages to utilise a worldwide fleet of Teslas owned by individuals for our Travel Architects multi-day travel experiences by adding a package-based premium on top of the market rate.

Market

Total Addressable Market (TAM)

It is a challenge to define precisely the tourism industry as there is not one clear product. It includes lodging, transport, attractions and more. In its broadest sense it contributes 4.6 trillion to the global GDP in 2020 (Statista) Taylor will add here two more paragraphs on TAM after eastern where she will narrow down the analysis.

Market entry: Disruption of value chain

The WHY is the most important mover of all. People look at that before anything else (HOW and WHAT). The reason why most travel operators would want to start working with us is based on this simple move and disruption of the value chain.

We build our entry mode on a network of travel operators wanting to participate. The key source of reasoning will be based on WHY. We will need help from branding experts after funding.

Growth strategy: social platform

We will be building our growth strategy on a social community platform. Today, we are developing a simple-to-set-up platform primarily for learning about user behaviour. However, after fundraising, we will start a full-stack development. The main reasons we want to build up this type of platform are:

One of the key challenges for travel operators of all kinds is encouraging a recurring and loyal customer base. Before the business moved online, it was based on personal connections. However, this is now more of a challenge when everything is online. Developing a platform using the elements of habit-forming products will create more recurring business operations.

Sourcing and filtering of strong Travel Architects will be possible by focusing on two-level travel products. It will consist of the trip idea/travel blog type of element that everyone who wants to inspire us can create anywhere in the world and then the actual commercial travel product set up by the few selected winners. The community will be important for the wanna-be Travel Architects who want to showcase their talent on an ongoing basis.

Every commercial travel product we have will have its own social group created. Based on our experience, this helps the pre-purchasing support needed as former customers will help answer all types of questions. Having this in a community-based setting makes it possible.

Sourcing and communicating new opportunities for travel operators wanting to improve their ranking in our Green Acceleration Engine will be best accomplished on a social community platform.

Competition

When looking at the competition in the travel sector the following brands represent each segment fairly well. These are either competing directly or indirectly:

Regenerative Travel – Concept / vision
Nordic Visitors – multi day self-drive experiences
Booking.com / Airbnb and similar – large OTAs leaders for accommodation
Hertz / Avis and similar – large international car rentals

Unique value proposition

What makes us unique – a) unique accommodation development will be our core competence and b) we will develop the Green Acceleration Engine and c) social platform enabling others to participate. All this combined into one business model will create our USP.

Traction

Since being founded in 2016 we have had around 45-50k customers paying us over USD 10 mln in total for our unique travel experiences. The average transaction is around USD 1300.

We have had a global media exposure with over 1.1k referring domains and 6.1 mln search results on google. It has become a well known brand all over the world with 240k followers on social channels. According to SEMRUSH we are the 4th most sought after brand in the Iceland travel sectors. All done without any external investors or marketing / PR staff.

There has been a rough ride lately due to Covid-19 with the year 2020 as the first year hit with losses since we started in 2016. We have been able to turn the operation into profitable again in the year 2021 (see annual reports 2021) even if that year was still badly hit by Covid-19.

The historical financial performance and the future: 

Stage I - Bootstrapped growth

We started on a shoe-string with less than USD 10k in cash to invest and were able to grow organically by reinvesting every penny of income. We went from the focus on product-market validation into running a rapidly growing operation with almost no overhead in very short time. We were probably one of Europe’s fastest growing bootstrapped travel startups between 2017-2018 with xxx% growth.

In the year 2019 we decided to slow down and stop reinvesting as we thought this was unsustainable in the long run and move into redesigning our business model for future growth. Later that year Iceland´s travel industry was hit by the bankruptcy of Wowair, the second largest local airline in Iceland. This was actually very good as it slowed things down and we were more ready when Covid then suddenly hit. 

Stage II - Business model resilience validated

When the world is experiencing a level of disruption and business risk not seen in generations some companies freeze and fail. Others have designed a strategy on how to deal with this and thrive. We had plans for closing of the country due to volcano eruptions and similar risks for 2-3 months but never had we expected 1-2 years of downtime.

One of the advantages of focusing on multi-day travel experiences including our own transport is its focus on international travelers, as locals most often rely on their own way of transportation but incoming visitors need to rent a car or take part in guided tours. When the source of international visitors dried up due to Covid it was possible for us to open up for locals visitors having been a fairly underserved market segment. This is what we did when Covid hit and it worked fairly well.

In the first year of Covid we got hit like all other travel companies and we ran into our first year operating in losses. We however were able to turn it around and the year 2021 still having serious Covid measures most of the time, we were able to run in profit again.

Stage III - Upcoming growth stage

We have now used the time in Covid to redesign our business model as explained in this summary. We have set up a vision on what we want to build and why we want to do this. We are seeking investors believing in this vision and what we plan to build.

In the next stage we will validate our operational model here in Iceland with the clear purpose of getting it ready to be replicated all around the world in the upcoming years. We have only two multi-day travel experiences set up today and we plan to replicate this in hundreds with the clear focus on having an impact on the problem we are focusing on.

Team

Capital

Exit

Risk

Other

Investor instrument: Share unit


Investee company: New company (óstofnað)


Incorporation country: Iceland


Shares offered: Common Shares


Issued shares before: 100,000


Pre-money valuation: EUR 30,000,000 (ISK 4.1 milljarður)


Min target: EUR 500,000 (ISK 69 mln)


Min Lead investor commitment: EUR 300,000 (ISK 31 mln)

This can be a single investment from a private investor or a group in a syndicate


Planned investment amount: EUR 2,500,000 - 3,500,000 (ISK 344 - 482 mln)


Max investment amount: EUR 4,750,000 (ISK 655 mln)


Equity offered: 1.6% - 15.8%



If the campaign reaches at least €1.5 million, we have agreed on executing a minor founders’ cash-out of up to 9% of the total raised amount. That would be done to take off the financial pressures, ease their path to buying a home or paying back debt, and to keep the focus on long term goals of Airmango. This could total up to 1.3% of the founders’ shares.


Lead investor presentation open

We have finally reached the first version of the lead investor presentation. It is divided into description, terms and updates. We will update when things happen.


Lead investor presentation open

We have finally reached the first version of the lead investor presentation. It is divided into description, terms and updates. We will update when things happen.



Funderbeam

Airmango - creating experiences that leave impact

Introduction

Current operation

Headquartered in Reykjavik, Iceland, Airmango Group operates three 100% owned sister companies. Airmango Cars ehf is Iceland’s first 100% only electric vehicle car rental using only Tesla cars, Airmango Stay ehf operating the infamous 5 Million Star Hotel with 19 unique accommodation units and Airmango ehf operating one of Iceland’s top 20 travel agencies.

As shown in Newsweek last Future of Travel Awards

Airmango operation has been known in Iceland for showcasing how it is possible to operate a travel business without any distribution network such as Airbnb, Booking.com or any other travel agencies that usually cut off 20-25% in sales commission. Only direct sales from own website.

It is also known for being able to develop into Iceland’s Top 20 largest travel agencies without any external investor in only 3-4 years. Its 19 units accommodation properties at two locations with all its infrastructure / service houses is also 100% debt-free.

This is all possible due to the fact Airmango profit margin is higher than industry norm as we do not pay any 20-25% sales commission. Our unique accommodations sell them self and is creating media exposure all over the world. See image below. This is the base we want to build from into our international expansion.

æaskdjf aæsklfjsdaælkfsj fklædajf adslæfjsd klæfsajf æklasjf asdlkfjsadlkjsad lkæfjs flkæsa fasldkf asjæf sdkf ajlf kasjfaæskjfsækfjsafl kasd

Build on the base we have - "We are the destination"

Our core competence is building up a hotel operation with unique accommodation units and selling them directly without any distribution network. We plan to do more of this and expand by developing / designing more brands

For this to work they need to be unique. Today we have 5 brands in various development stages – from ideas on the drawing table fully developed in-house to full tested units waiting for local planning authorities. These are units developed from scratch at our studio in Reykjavik or are prefab or franchised. We simply plan to build up brands

International expansion through a social platform

We intend to build a social platform (link to sign up) to realise our growth plans. For this and to expand our base of unique accommodations we are seeking Euro 0.5M – 2.5M of equity capital from investors through Funderbeam.

With the social platform we plan to:  Allow 3rd party operators to sign up and participate, Run crowdfunding campaigns for new locations, Matchmaking between all parites, You can follow the Travel Architect you like and etc – add more

We recently opened it up for public (will be added when we have gone live). It has been growing fast but it is at very early stage:

Vision / purpose

Our purpose is very simple. We want to preserve & re-wild nature as nature is luxury and what we need more of to be able to survive on this planet. Most of us have the Baseline Shifting Syndrome. Meaning we only judge biodiversity or nature declining on the generation we belong to. We have difficulties seeing the bigger picture of how things have developed through 2-3 generations. Most of us realize biodiversity has declined around 50-60% over just 2-3 generations. That is serious.

The way we plan to do this is to partner with landowners or buy land with help of green bond investors – and build up nature paradises by using only a small portion of the land for our sustainable operation and give landowners the opportunity to preserve & re-wild the larger area. This is what we call a Nature-backed Economy. An economy where nature is in the front seat.

We will measure ROI by counting how many species of birds relocate to the area.

Problem

Lack of recurring customers

Key challenge for most companies in the travel industry is customer loyalty. Retaining customers is considered to be far more profitable than consistently chasing new ones. As online sales in the travel industry are always increasing it has completely transformed the structure of customer’s purchasing behavior due to less human interaction.

Increasing anxiety for climate change

Climate change is a crisis. As this reality continues to evolve, teams of international researchers and specialists have turned their focus to the younger generation and are treating ‘climate anxiety’ in earnest. Research has uncovered feelings of fear, grief, and acute distress in thousands of people aged 16-25, coupled with a reported impact on their daily lives and mistrust of government and institutions. The next generation is paralyzed with doubt in a time when they need every available support to access their creative power.

Need for social validation / acceptance

In the neverending quest for purpose, research has shown us that experiential purchases bring greater joy than material ones no matter when in the process you measure. By investing in these intangible moments consumers are able to convey identity, create connections, and build narratives about their lives and values. They can package and share these abstract messages with anyone from close family, to passing acquaintances, to strangers. They can find joy, and forge intimate memories that become a part of their story. They can create meaning by choosing to invest this time and money in places that match their ethical vision. By creating unique accommodations, we can build the house that these interactions are born in, over and over again.

Back to nature missing

ÖÖD Group is a design-led manufacturer of small accommodation units, offices, saunas, and spaces for other uses. The group’s signature product is the ÖÖD Mirror House. We also utilize our own Mirror Houses and operate them under the ÖÖD Hötel brand.

Too strong networking effects OTAs

Most travel operators are having challenges with increasingly higher sales commission from OTAs such as booking.com, hotels.com and other distribution networks. They are using their sustainable competitive advantages (SCA) based on networking effects on the internet to increase their part of the value chain. Strong networking effects gives them the negotiation power to keep on increasing this. This is getting to the pain point for travel operators that they are close to not being profitable at all.

Solution

Unique accommodation units for direct sales

ÖÖD Group is a design-led manufacturer of small accommodation units, offices, saunas, and spaces for other uses. The group’s signature product is the ÖÖD Mirror House. We also utilize our own Mirror Houses and operate them under the ÖÖD Hötel brand.

Headquartered in Tallinn, Estonia, ÖÖD is a global company and has sold products to 21 different countries in the EU, North America, South America and Africa, and which has been profitable for the last 5 consecutive years.

Social Platform for recurring & loyal customers

ÖÖD Group is a design-led manufacturer of small accommodation units, offices, saunas, and spaces for other uses. The group’s signature product is the ÖÖD Mirror House. We also utilize our own Mirror Houses and operate them under the ÖÖD Hötel brand.

Headquartered in Tallinn, Estonia, ÖÖD is a global company and has sold products to 21 different countries in the EU, North America, South America and Africa, and which has been profitable for the last 5 consecutive years.

Distribution through Travel Architects

1.8 billion global youth between ages 15 and 29 will experience significant change their worklife by the mismatch between the youths´ skills and employer needs. This is due to the already happening Fourth Industrial Revolution (4IR). We will create a new role for these future workers – Travel Architects – where they will do what they love: Travel & Create. This way they can realize the assets they have and get naturally – followers.

Green Search Engine

ÖÖD Group is a design-led manufacturer of small accommodation units, offices, saunas, and spaces for other uses. The group’s signature product is the ÖÖD Mirror House. We also utilize our own Mirror Houses and operate them under the ÖÖD Hötel brand.

Headquartered in Tallinn, Estonia, ÖÖD is a global company and has sold products to 21 different countries in the EU, North America, South America and Africa, and which has been profitable for the last 5 consecutive years.

Market

Fínt að nota þetta frá vini mínum Heine í DK

Traction

With no investors we have been able to build up a USD 4 mln operation from only two multi-day travel experiences and build up Airmango Stay ehf (owner of all 19 hotel rooms with infrastructure and service houses) so it is debt-free. Now we want to open up for external investors and build up hundreds more multi-day travel experiences.

Team

Competition

Capital

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3 day Golden Circle & South Coast Itinerary

3 day Golden Circle & South Coast Itinerary

BY ROBERT ROBERTSSON  |  VERIFIED TRAVEL ARCHITECT

Our 10-day Iceland itinerary uncovers what makes this so unique: the popular sights along the ring road and the adventure of getting into the remote highlands.

Iceland is a unique destination. Perched on the mid-Atlantic ridge, where the Earth’s crust is thin, it’s a volcanic wonderland. Black lava fields drop from towering volcanos. Bubbling mud pots and sulphurous vents scar the land. Colourful mountains rise above crystal blue lakes and crashing waterfalls. It’s a stunningly beautiful country.

The ring road winds around the exterior of this island and has become a rite of passage for many road trippers. But to appreciate the power of nature and the utter desolation of this 10-day Iceland itinerary, we take a 4×4 through rivers and over rocky tracks into the central highlands.

Here the crowds disappear and the hiking and landscapes are at their most magnificent.

DAY ICELAND ITINERARY OVERVIEW

Day 1 / Golden Circle

Day 2 / South Coast

Day 3 / Reykjanes peninsula

Day 1 / Golden Circle

Start the morning at Thingvellir National Park, where the national parliament of Iceland was established in 930 CE. Explore the history and stroll along the walls of the mid-Atlantic ridge which runs through the site.

Next, head to Geysir, home to a number of spouting hot springs. The mightiest is the Great Geysir, which can hurl water 70 metres into the air. But its eruptions are very infrequent. You almost definitely have to settle for the much more active Strokkur, which erupts every few minutes spouting up to 30 metres.

After grabbing lunch in the café opposite, make your way to Gullfoss, a magnificent 32m double waterfall crashing between 70m canyon walls.

Double back, and head south to Fuorir where you will find the secret lagoon of Gamal Laugin. A beautiful hot water spring set in rural surrounds that is perfect for an afternoon relax.

If you have time, head up to Haifoss for another great waterfall, otherwise make your way onto the F26 Sprengisandur mountain road to Hrauneyjar for the night.


Stay for the night / Highland Centre, Hrauneyjar

Travel / 3 hour, 30 minute drive – add 1 hour for the return drive to Haifoss

Highlight / Standing in the spray of spouting Geysir


Day 2 / South Coast

Start the morning at Thingvellir National Park, where the national parliament of Iceland was established in 930 CE. Explore the history and stroll along the walls of the mid-Atlantic ridge which runs through the site.

Next, head to Geysir, home to a number of spouting hot springs. The mightiest is the Great Geysir, which can hurl water 70 metres into the air. But its eruptions are very infrequent. You almost definitely have to settle for the much more active Strokkur, which erupts every few minutes spouting up to 30 metres.

After grabbing lunch in the café opposite, make your way to Gullfoss, a magnificent 32m double waterfall crashing between 70m canyon walls.

Double back, and head south to Fuorir where you will find the secret lagoon of Gamal Laugin. A beautiful hot water spring set in rural surrounds that is perfect for an afternoon relax.

If you have time, head up to Haifoss for another great waterfall, otherwise make your way onto the F26 Sprengisandur mountain road to Hrauneyjar for the night.


Stay for the night / Highland Centre, Hrauneyjar

Travel / 3 hour, 30 minute drive – add 1 hour for the return drive to Haifoss

Highlight / Standing in the spray of spouting Geysir

Day 3 / Reykjanes Peninsula

Start the morning at Thingvellir National Park, where the national parliament of Iceland was established in 930 CE. Explore the history and stroll along the walls of the mid-Atlantic ridge which runs through the site.

Next, head to Geysir, home to a number of spouting hot springs. The mightiest is the Great Geysir, which can hurl water 70 metres into the air. But its eruptions are very infrequent. You almost definitely have to settle for the much more active Strokkur, which erupts every few minutes spouting up to 30 metres.

After grabbing lunch in the café opposite, make your way to Gullfoss, a magnificent 32m double waterfall crashing between 70m canyon walls.

Double back, and head south to Fuorir where you will find the secret lagoon of Gamal Laugin. A beautiful hot water spring set in rural surrounds that is perfect for an afternoon relax.

If you have time, head up to Haifoss for another great waterfall, otherwise make your way onto the F26 Sprengisandur mountain road to Hrauneyjar for the night.


Stay for the night / Highland Centre, Hrauneyjar

Travel / 3 hour, 30 minute drive – add 1 hour for the return drive to Haifoss

Highlight / Standing in the spray of spouting Geysir

Day 4 / Golden Circle Grand

Start the morning at Thingvellir National Park, where the national parliament of Iceland was established in 930 CE. Explore the history and stroll along the walls of the mid-Atlantic ridge which runs through the site.

Next, head to Geysir, home to a number of spouting hot springs. The mightiest is the Great Geysir, which can hurl water 70 metres into the air. But its eruptions are very infrequent. You almost definitely have to settle for the much more active Strokkur, which erupts every few minutes spouting up to 30 metres.

After grabbing lunch in the café opposite, make your way to Gullfoss, a magnificent 32m double waterfall crashing between 70m canyon walls.

Double back, and head south to Fuorir where you will find the secret lagoon of Gamal Laugin. A beautiful hot water spring set in rural surrounds that is perfect for an afternoon relax.

If you have time, head up to Haifoss for another great waterfall, otherwise make your way onto the F26 Sprengisandur mountain road to Hrauneyjar for the night.


Stay for the night / Highland Centre, Hrauneyjar

Travel / 3 hour, 30 minute drive – add 1 hour for the return drive to Haifoss

Highlight / Standing in the spray of spouting Geysir


Day 5 / Reykjavik

Start the morning at Thingvellir National Park, where the national parliament of Iceland was established in 930 CE. Explore the history and stroll along the walls of the mid-Atlantic ridge which runs through the site.

Next, head to Geysir, home to a number of spouting hot springs. The mightiest is the Great Geysir, which can hurl water 70 metres into the air. But its eruptions are very infrequent. You almost definitely have to settle for the much more active Strokkur, which erupts every few minutes spouting up to 30 metres.

After grabbing lunch in the café opposite, make your way to Gullfoss, a magnificent 32m double waterfall crashing between 70m canyon walls.

Double back, and head south to Fuorir where you will find the secret lagoon of Gamal Laugin. A beautiful hot water spring set in rural surrounds that is perfect for an afternoon relax.

If you have time, head up to Haifoss for another great waterfall, otherwise make your way onto the F26 Sprengisandur mountain road to Hrauneyjar for the night.


Stay for the night / Highland Centre, Hrauneyjar

Travel / 3 hour, 30 minute drive – add 1 hour for the return drive to Haifoss

Highlight / Standing in the spray of spouting Geysir